Everyone is familiar with the key principles of marketing which are place, promotion, product, and price. Some people have suggested that they should be presence, partnerships, purpose, and proximity. The new model is, however, more fitting for today’s nonprofit world since it is on building quality contacts and content. The following are some of the social strategies for marketing based on this inspiration that will work for nonprofits.
This is considered the simplest strategy, and it is normally concerned with the need of creating profiles for a nonprofit on the maximum number of the networking platforms. Whether you use LinkedIn, Facebook, Flickr or Twitter go ahead and make your profile before somebody else uses the name that is right for you. This name does not necessarily have to be similar to the name of the nonprofit in question. Anything which you feel can portray the idea of whatever you do well or something which you think can be an excellent brand for you. Go for it and build your profile.
This is the next important step as far as social marketing is concerned. It involves putting the need to take the existing content and putting them on the web. The videos, photos, recorded conferences and other documents which need to be on the content sharing platform. As you move towards, growth, the nonprofit needs to look into making new content. Start by sharing the activities and opinions on the social media. It has to become a reflex for your marketing team of your team on the ground during your fundraising event. Never do any activity without taking photos to share on the platform.
It is vital for you to be active on the social networks. This starts with the observation period when you must listen to and also understand what is happening in the network then continue with intelligent and active participation. There is no need of going to the blogs of industry leaders for publishing comments meant strictly to bring traffic to your site. You should rather adopt the habit of always reading their blogs, see the comments posted here and contribute to relevant content.
On matter what you do, you must always measure the outcome of your effort. It is quite easy to quantify the effect of your new blogs, to validate the number of times your videos or photos are viewed and note how your involvement is of benefits to the social networks.
Mix marketing concept which used to drive marketing campaign in the 20th century has seen incremental changes in the way social campaigns and services are built. The principles of marketing plan remain the same, but some consideration is required when you apply to the world of fund raising.