social media sites

Benefits of Social Media Marketing

Would you believe that around 90% of marketers think that social media lead to incredible exposure for their businesses? This shows how social media is a crucial part of every company’s marketing strategy, which has so many benefits other than creating exposure. Any company that is not tapping on social media marketing’s immense potential is missing a lot on the fantastic benefits of the cost-effective marketing opportunity.

Below are some of the advantages of social media marketing:

Wider Reach

Social media platforms have a huge number of users. For example, by February 2021, Facebook had 1.84 billion users using the social platform every day. Business owners can optimize the vast audience to market their brands. The companies can manage to get so many people to choose to “follow” or “like” their page or its posts. When we compare the huge number of potential customers can reach via social platforms and using other channels like magazines or the company’s website, it is evident that the social media sites offer a better chance to reach a wider audience.

Brand Awareness

brand awarenessGiven that about half of the world’s population are users of various social media sites, the option offers an incredible natural avenue to reach new and highly targeted customers-to-be. Unfortunately, some businesses and marketers have this misguided or wrong assumption that companies connect with only those brands they already know. That would not be further from the truth because most Instagram users-about 60%- indicate that they find out about new products on the site. A business can achieve considerable brand awareness by using social platforms, thanks to the large audience base.

Customer Engagement

By their nature, social media platforms allow companies to engage with their customers, thus helping them get the feedback they need. The business has direct communication with their customers and potential customers because if they post some updates or pose some questions, the customers respond fast. When the clients have customer service concerns, they can leave their issues on the pages for the businesses to address them. Because the platforms offer user-friendly and instantaneous ways for businesses to connect with their customers, they can use the information they get to enhance their service delivery, operations, financing, and other crucial areas.

On top of the above benefits, social marketing can improve customer loyalty because when the customers connect with the business and get their issues addressed fast, their commitment is cemented.…

seo local

Common Local SEO Mistakes

Local SEO is a vital aspect of search marketing in the modern day. This is because search engines put an emphasis on local content. If you need potential new customers or the existing ones to find you on top of their search results, then your information ought to be optimized accordingly. You should note that customers do not have adequate time to dig deep for information. Instead, they want immediate results. Thus, you need a good local search plan.

local seoIt is now evident that companies or webmasters who use local SEO as required achieve great success. Unfortunately, most marketers make a lot of mistakes when it comes to local search engine optimization. You should find a Local SEO agency Manchester. The following are some mistakes you should avoid:

Inaccurate or Inconsistent Information

The truth is that search engines have become intuitive. However, they do not know everything. Publishing inconsistent information may affect your local SEO negatively. If your pages hold inconsistent contact information, then search engines may avoid your website.

Not Doing Research

You should note that local SEO keeps evolving. Thus, setting the spot of search engine results cannot do you any good. There is a need to engage with the customers. Social media posts, blog content, videos, photos, and videos are amazing ways to engage your customers.

A lot of Emphasis on Keywords

Rather than worrying a lot about using certain keyword phrases that are related to your location or industry, and then trying to create useful content, you need to focus on simple keywords which will get into your content naturally. This means that you should focus on developing content and not just particular keywords.

A lot of Local Specific Keywords

Vital information about the town, location, or city is good when used correctly. The content posted ought to include some information about the area. However, this does not mean filling it with lots of keywords. You should try to connect with the target audience

Getting Stuck with Same Keywords

local seo servicesYou should note that keywords are quite important in local SEO. In fact, they are the foundation. Unfortunately, if you use a lot of keywords that are too specific each time, this will not be helpful. This is because users will use different keywords every time they search. Thus, it is necessary to balance the variety of keywords which are applicable and simple to the company. Also, there is a need to consider the local specific keywords.…