Would you believe that around 90% of marketers think that social media lead to incredible exposure for their businesses? This shows how social media is a crucial part of every company’s marketing strategy, which has so many benefits other than creating exposure. Any company that is not tapping on social media marketing’s immense potential is missing a lot on the fantastic benefits of the cost-effective marketing opportunity.

Below are some of the advantages of social media marketing:

Wider Reach

Social media platforms have a huge number of users. For example, by February 2021, Facebook had 1.84 billion users using the social platform every day. Business owners can optimize the vast audience to market their brands. The companies can manage to get so many people to choose to “follow” or “like” their page or its posts. When we compare the huge number of potential customers can reach via social platforms and using other channels like magazines or the company’s website, it is evident that the social media sites offer a better chance to reach a wider audience.

Brand Awareness

Given that about half of the world’s population are users of various social media sites, the option offers an incredible natural avenue to reach new and highly targeted customers-to-be. Unfortunately, some businesses and marketers have this misguided or wrong assumption that companies connect with only those brands they already know. That would not be further from the truth because most Instagram users-about 60%- indicate that they find out about new products on the site. A business can achieve considerable brand awareness by using social platforms, thanks to the large audience base.

Customer Engagement

By their nature, social media platforms allow companies to engage with their customers, thus helping them get the feedback they need. The business has direct communication with their customers and potential customers because if they post some updates or pose some questions, the customers respond fast. When the clients have customer service concerns, they can leave their issues on the pages for the businesses to address them. Because the platforms offer user-friendly and instantaneous ways for businesses to connect with their customers, they can use the information they get to enhance their service delivery, operations, financing, and other crucial areas.

On top of the above benefits, social marketing can improve customer loyalty because when the customers connect with the business and get their issues addressed fast, their commitment is cemented.